Guides for UK sellers

Plain-English guides to the real costs of selling online in the UK: landed cost, import VAT, duty and marketplace fees, with worked examples in pounds.

Amazon FBA fees UK, with a worked example

The referral fee, the FBA fulfilment fee, storage and VAT, explained with Amazon's February 2026 UK rates and a worked example on a £12.99 product.

13 October 2026

How to work out landed cost from Alibaba to the UK

The supplier price is often only half of what a product really costs you. Here's how to add freight, duty, VAT and UK charges, with a worked example.

13 October 2026

Import VAT when you're not VAT registered

If you're under the £90,000 VAT threshold, import VAT and the VAT on Amazon's fees are real costs you can't reclaim. Here's how to cost them in.

13 October 2026

Check your own product's numbers

Paste a supplier link from Alibaba, AliExpress, Faire or CJdropshipping, pick where you sell, and DealDetective works out your landed cost, fees, VAT and real profit, plus the most you can pay the supplier.

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